• SHAH ZEEL RAKESH KUMAR
• Sharma Akash Rakeshbhai
• Dr.Tapesh Kumar Dubey

Almost half of India's exports of clothing are ready-made garments, which are a crucial component of the textile sector. After agriculture, which also generates foreign cash, the Indian textile sector is the nation's second-largest employer. At this point, a research on customers' attitudes about purchasing ready-made clothing online opens the door to finding the secret ingredient that helps this business—and the clothing industry specifically—grow. In India, the age range of 20 to 40 accounted for 60% of the overall population. In India, there are also steadily more people of middle income. To get a workable result, relevant statistical methods are also utilized along with both primary and secondary data. The data was gathered from Vadodara city respondents. The information from the respondents was gathered using a practical sampling technique.

Socio-Economic Factors, Brand, Ready-Made Clothing, Internet Buying.

"A STUDY ON BUYING BEHAVIOR OF CUSTOMER ON ONLINE PLATFORM WITH SPECIAL REFERENCES TO READYMADE OUTFITS IN VADODARA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.e662-e673, February-2023, Available :http://www.jetir.org/papers/JETIR2302477.pdf

"A STUDY ON BUYING BEHAVIOR OF CUSTOMER ON ONLINE PLATFORM WITH SPECIAL REFERENCES TO READYMADE OUTFITS IN VADODARA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppe662-e673, February-2023, Available at : http://www.jetir.org/papers/JETIR2302477.pdf