• KANAIYALAL MALI
• DEEPU KUSHWAHA
• DR. TAPESH DUBEY

The Internet has evolved into a tool that is both more powerful and more fundamental to meet the requirements of every person's profession. Various forward-thinking businesses have established systems for taking customer orders, facilitating the making of payments, providing customer service, collecting marketing data, and receiving online feedback, respectively, by integrating a variety of online information management tools and making use of the Internet. These events and activities Have come to be referred to together as "e-commerce" or "Internet commerce." The numerous product options and user-friendly interface offered by online retailers have rendered shopping a breeze for virtually everyone. An effort has been made to conduct an in-depth analysis of the several corporate and company level methods used by the two most prominent online retailers, namely Amazon and Flipkart. Comparisons have been made taking into consideration e- commerce in Gen Z in Vadodara's issues, their business strategy, financing, revenue generation, growth, and survival plans, as well as shoppers' online shopping experiences, value added distinction, and product offers.Both of these major actors left their imprint in India, but the question remains as to which of them would emerge victorious in the end or which will take first place. A study that compares Flipkart.com to one of its closest competitors, Amazon.com, provides information about the various strategies that can be used to be successful in the e-commerce market as well as the various opportunities that are available in India among Gen Z inhabitants in Vadodara.

Amazon India, Flipkart, E- Commerce, and Customers' Perceptions Are the Keywords Here

"A COMPARATIVE STUDY OF BRAND PROMOTION IN STRATEGY OF AMAZON AND FLIPKART WITH SPECIAL REFERENCE TO BUYING BEHAVIOUR OF GEN Z IN VADODARA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.f1-f9, February-2023, Available :http://www.jetir.org/papers/JETIR2302501.pdf

"A COMPARATIVE STUDY OF BRAND PROMOTION IN STRATEGY OF AMAZON AND FLIPKART WITH SPECIAL REFERENCE TO BUYING BEHAVIOUR OF GEN Z IN VADODARA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppf1-f9, February-2023, Available at : http://www.jetir.org/papers/JETIR2302501.pdf