• Akshay Singh Thakur
• Kanjiraparambil Greeshma Girish
• DR. Jayprakash Lamoria

The purpose of this research is to know the consumer perception towards ITC product – Bingo in Vadodara city. This research paper includes perception of the consumer towards Bingo product. The paper also contains the important factors that influence the consumer perception and the importance of those factors to the consumers for consumption of Bingo. This study has been carried out on demographical factors and variables, to get the results regarding the consumer perception. To collect the primary data a questionnaire was formed and circulated among the people residing in Vadodara city through online form 208 respondents were taken as sample in this study. The collected questionnaire was put under analysis through simple percentage, statistical tests such as chi-square test and t-test.

Consumer perception; Bingo; Pricing; Quality; Promotion; Availability; Taste

"A STUDY ON CONSUMER PERCEPTION TOWARDS ITC PRODUCT – BINGO IN VADODARA CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.f116-f124, February-2023, Available :http://www.jetir.org/papers/JETIR2302515.pdf

"A STUDY ON CONSUMER PERCEPTION TOWARDS ITC PRODUCT – BINGO IN VADODARA CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppf116-f124, February-2023, Available at : http://www.jetir.org/papers/JETIR2302515.pdf