• Rajat B. Mamlatdarna
• Lokesh Makwana
• Jayprakash Lamoriya

This paper defines and operationalizes certain brand equity structures, as well as tests the links between customer-based brand equity and brand market performance, this article aims to fill a vacuum in the research. Although brand equity has been conceptualised and built upon in recent literature, there is no agreement on how it should be measured or what constructs should be included in the measurement process. This process understanding of the significance feature of brand equity with respect of consumer response and to added value by the consumer satisfaction to fascinate towards the brand. This research paper mentioned about the brand of PepsiCo to sustain their position in the competitive food and beverages market. This research paper is also added to beverages consumers’ particular on brand perception and satisfaction towards the product.

Brand, Brand Equity, Customer Based Brand Equity Model, Brand loyalty, Brand awareness

"A STUDY ON CUSTOMER BASED BRAND EQUITY OF PEPSICO AT VADODARA(GUJARAT) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.f149-f159, February-2023, Available :http://www.jetir.org/papers/JETIR2302520.pdf

"A STUDY ON CUSTOMER BASED BRAND EQUITY OF PEPSICO AT VADODARA(GUJARAT) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppf149-f159, February-2023, Available at : http://www.jetir.org/papers/JETIR2302520.pdf