• kamal desai
• hiral patel
• Dr. Jayprakash Lamoria

The term "research" means "to look for information" in everyday English. Research is an art of scientific study, but it can also be defined as the process of conducting a thorough and methodical search for knowledge on a certain subject. Whether it's to learn more about a phenomena, event, product, or service; to find out how often something happens; to see whether one item is related to another; or to put an idea about a causal link between variables to the test, research is always being conducted. In a nutshell, customer perception research is the systematic and objective collection, analysis, and interpretation of data on customers' impressions of a company that may then be used to inform strategic decisions (Big Bazaar, in my study). The primary purpose of this research is to examine how Big Bazaar is seen by locals in Siliguri, West Bengal. Customers in Siliguri were the primary focus of this study's research efforts. The public's opinion of Big Bazaar was gauged by polling its clientele. To perceive is to engage in the mental process of selecting, organising, and making sense of sensory input in order to form an accurate mental representation of the external world (Schiffman and Kanuk, 2004, p.158). Meanwhile, according to Cutlipp (1999, p.120), customer perception is the interpretation of a scene of activities, including persons, locations, actions, and the complete spectrum of occurrences, and the response to that interpretation. Even though there may be dozens of shops in close proximity to one another, each one has its own distinct reputation among shoppers. As a consequence of the synergy between the various aspects' performances at the shopping centre, Pantaloons was able to establish a unique brand identity. The research examines the mental characteristics of urban buyers with regard to the allure of pants and the level of effort they put into their purchase. The research found that shoppers are drawn to shopping malls because of the environment, variety of retailers, sales incentives, and relative economic benefits.

"“A CONSUMER PERCEPTION TOWARDS PANTALOONS IN VADODARA CITY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.f352-f362, February-2023, Available :http://www.jetir.org/papers/JETIR2302542.pdf

"“A CONSUMER PERCEPTION TOWARDS PANTALOONS IN VADODARA CITY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppf352-f362, February-2023, Available at : http://www.jetir.org/papers/JETIR2302542.pdf