• Sudhan raj D M
• Vishnujith B S
• DR. Jayprakash Lamoria

ABSTRACT The aim of the study is to measure customer satisfaction of working professionals towards online shopping in Bangalore city. Customer satisfaction is a metric used to quantify the degree to which a customer is happy with a product, service, or experience related to your business. This metric is calculated via customer satisfaction surveys that ask how a customer feels about their experience, with answers ranging between 'highly unsatisfied' and 'highly satisfied'. This study is based on customer satisfaction level of working professionals towards online shopping by collecting samples and assessing the factors which is affecting the most. To collect the data a questionnaire was formed in google form and circulated to the people in Bangalore city. 182 respondents were taken as sample for the study. The collected data was put under analysis through simple percentage and chi square and the customer satisfaction was found out.

Online shopping, consumer behaviour, attitude, security, information availability, shipping, quality, pricing and time.

"A STUDY ON CUSTOMER SATISFACATION OF WORKING PROFFESSIONALS TOWARDS ONLINE SHOPPING IN BANGALORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.f408-f417, February-2023, Available :http://www.jetir.org/papers/JETIR2302548.pdf

"A STUDY ON CUSTOMER SATISFACATION OF WORKING PROFFESSIONALS TOWARDS ONLINE SHOPPING IN BANGALORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppf408-f417, February-2023, Available at : http://www.jetir.org/papers/JETIR2302548.pdf