• Madhuri Yadav

ABSTRACT Patanjali's quick rise and widespread appeal in recent years has drawn considerable interest in the fast-moving consumer goods (FMCG) market. Patanjali was founded on Ayurvedic principles and promotes organic and indigenous products, has emerged as a serious market competitor. This research paper investigates consumer perceptions of Patanjali products with the goal of understanding the elements that influence their purchasing decisions. The study uses qualitative as well as quantitative techniques in a mixed-methods approach. Primary data were gathered from a varied sample of consumers across various age groups, genders, and geographies using organized questionnaires. The questionnaire was designed to gather information about awareness of the brand, perceived quality, dependability, affordability, satisfaction and emotional appeal of Patanjali products.

Buying Behaviour, Consumer Awareness, Consumer Perception, Consumer Satisfaction, Patanjali Ayurved Limited.

"Patanjali Ayurved Limited: “A Study of Consumer Perception and Satisfaction”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.f875-f890, February-2023, Available :http://www.jetir.org/papers/JETIR2302595.pdf

"Patanjali Ayurved Limited: “A Study of Consumer Perception and Satisfaction”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppf875-f890, February-2023, Available at : http://www.jetir.org/papers/JETIR2302595.pdf