• Kirti Sahasrabudhe
• Payal Rathore
• Dr.Paresh Patel

The purpose of the examination is to examine digital marketing and advertising and their effects on the Indian fashion industry. This analysis is carried out in a certain geographic area, and it can be used to evaluate all clients' purchase decisions across several regions. Virtual advertising and marketing is now a trend that has connected every other company activity in existence. The fashion industry is now very much adapted to this ongoing tendency of the ongoing trend because after covid 19 the world has accepted the new normal. Virtual media has affected practically or almost every area of society. Under the context of a customer-oriented market, consumer purchasing behaviour is changing more quickly other than the previous practice of the consumer.

Socìal media marketing

"THE ROLE OF SOCIAL MEDIA MARKETING ON ONLINE CONSUMER BEHAVIOR WITH REFERENCE TO APPRELS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.a1-a9, March-2023, Available :http://www.jetir.org/papers/JETIR2303001.pdf

"THE ROLE OF SOCIAL MEDIA MARKETING ON ONLINE CONSUMER BEHAVIOR WITH REFERENCE TO APPRELS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppa1-a9, March-2023, Available at : http://www.jetir.org/papers/JETIR2303001.pdf