• Kenneth Longo Mlelwa

Tourism is one of the world’s largest industries, and it is a natural partner for the Internet, where it is also the world’s largest on-line industry. Tourism is growing fastest in the developing countries; it is also a major component of most economies. Small Scale Tourism has been shown to foster local development in developing countries. At the same time, Information and Communication Technologies are being deployed within Small Scale tourism enterprises in developing countries and are beginning to demonstrate their potential for inducing local development. As tourism industry and small companies are of big importance for Tanzania’s economy, this Study examines the Contribution of Internet towards the growth of SME’s tourism. A two month long field study was made in Bagamoyo, Dar es Salaam and Zanzibar. The Internet level was found to be relatively high for a developing country but low when considering the opportunities in Tanzania. The factors with a positive effect on the Internet awareness level were the national economic and technological development trends and the positive attitude towards Internet. The negative factors were the lack of education within the companies, bureaucracy, physical infrastructure problems and the cultural and social norms.

Internet, Small Scale Tourism, SME’s Tourism, eTourism

"Contribution of Internet towards the growth of Small Scale Tourism Enterprises", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.a96-a113, March-2023, Available :http://www.jetir.org/papers/JETIR2303014.pdf

"Contribution of Internet towards the growth of Small Scale Tourism Enterprises", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppa96-a113, March-2023, Available at : http://www.jetir.org/papers/JETIR2303014.pdf