• Geetanjali Sinha
• Udit Singh
• Dr. Paresh Patel

By conducting an empirical investigation on the generational comparison between Gen Y and Gen Z in India, this research aims to identify the key elements that significantly influence the adoption of mobile banking services. In order to evaluate the framework 120 surveys were collected from Gen Y and Gen Z mobile banking users in India for the primary data, which consists of analysis, correlation analysis, collinearity analysis, and multiple linear regression analysis. The findings demonstrate that customer intention to adopt the services is significantly and favourably influenced by compatibility, perceived usefulness, and self-efficacy in both generations. It's interesting to note that only Gen Z has experienced a significant change in the adoption of mobile banking.

Mobile Banking, Factors, Adoption, Gen Y, Gen Z, India

"Factors Influencing Customer Adoption of Mobile Banking Services: Empirical Examination Between Generation Y and Generation Z in India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.a163-a172, March-2023, Available :http://www.jetir.org/papers/JETIR2303021.pdf

"Factors Influencing Customer Adoption of Mobile Banking Services: Empirical Examination Between Generation Y and Generation Z in India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppa163-a172, March-2023, Available at : http://www.jetir.org/papers/JETIR2303021.pdf