• Dr. Riya Mukhopadhyay

Abstract This research paper examines how the media contributes to the achievement of the Sustainable Development Goal of Zero Hunger. By analyzing numerous case studies and literature, it is evident that the media has the power to unleash the potential of Zero Hunger by raising awareness, promoting behavioral change, and advocating for policy change. The key findings of this research demonstrate the power of media in fostering a culture of sustainable food use and production. Through the use of various media platforms such as television, social media, and radio, the media can raise awareness about the value of sustainable agriculture, food waste reduction, and equitable food distribution. Furthermore, this research shows how media can facilitate behavior change by emphasizing the advantages of healthy eating and motivating people to use sustainable food practices. Additionally, the media can advocate for policy change by raising awareness of government programs that aim to eradicate hunger and promote sustainable agriculture.

Zero Hunger, Media, Sustainable Development Goals

"Zero Hunger: Unleashing the Power of Media to Achieve Sustainable Development Goals", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.a586-a593, March-2023, Available :http://www.jetir.org/papers/JETIR2303074.pdf

"Zero Hunger: Unleashing the Power of Media to Achieve Sustainable Development Goals", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppa586-a593, March-2023, Available at : http://www.jetir.org/papers/JETIR2303074.pdf