• Vaghasiya Chintankumar Parsottambhai
• Sitapara Janki Shaileshbhai

With more customers choosing to buy apparel and accessories online, the fashion sector has seen a considerable movement toward e-commerce in recent years. Managing high return rates is now a new problem for retailers as a result of this transition. This study examines the issue of return rates in the fashion sector with an emphasis on e-commerce companies. The study tries to pinpoint the causes of high return rates and the tactics that merchants might use to cut back on returns. In order to conduct this study, a thorough evaluation of the relevant literature was conducted before data from multiple e-commerce fashion stores were analyzed. According to the report, product quality, size, and fit difficulties, and the fashion industry's high return rates are all related. The survey also emphasizes the challenges faced by online sellers. Retailers may use a number of techniques to lower return rates, such as giving thorough product descriptions, accurate size charts, and the use of cutting-edge technology like virtual try-on. The survey also emphasizes the significance of clear return policies and prompt customer care, as well as excellent customer communication. In the conclusion, this study delivers insightful information about the difficulties experienced by online fashion merchants in controlling return rates, as well as useful suggestions for enhancing the customer online shopping experience.

"A study on returns rates in the fashion industry with reference to an E-commerce business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.a724-a740, March-2023, Available :http://www.jetir.org/papers/JETIR2303088.pdf

"A study on returns rates in the fashion industry with reference to an E-commerce business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppa724-a740, March-2023, Available at : http://www.jetir.org/papers/JETIR2303088.pdf