• Bandaru Venkata Mahathi
• Prof. Amita Garg

Information technology (IT) investments have changed their way of business operations and interaction with customers, suppliers, and employees. This paper explores the impacts of IT investments on customer relationships, supply chains, and knowledge management. First of all, IT investments have revolutionized customer relationship management CRM by enabling businesses to collect and analyze data and tracking customer interactions, loyalty, and retention. And IT has a continuous impact on supply chain management SCM by grasping IT tools such as ERP enterprise resource planning, businesses can well-organize their Supply chain operations, and reduce costs. IT investments enable their supply chain partners to collaborate more effectively and reduce lead times. It has also revolutionized knowledge management (KM) by starting businesses to capture, store, and share knowledge more efficiently and effectively. by capturing IT tools, businesses can improve knowledge transfer, and innovation leading to a competitive advantage. IT investments have a major and drastic impact on customer relationships CRM, supply chains SCM, and knowledge management KM. organizations when investing in IT to see significant improvements in their business performance and competitive advantage.

Customer relationship management, Supply chain Management, Knowledge Management

"The study on the impact of IT investments on customer relationships, supply chain, and knowledge management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.b145-b151, March-2023, Available :http://www.jetir.org/papers/JETIR2303117.pdf

"The study on the impact of IT investments on customer relationships, supply chain, and knowledge management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppb145-b151, March-2023, Available at : http://www.jetir.org/papers/JETIR2303117.pdf