• Alfaiz Engineer

This study has been undertaken to understand the importance of techno commercial person in today’s marketing industry as manufacturing industries faces tough problems in getting solutions from the solution providers under one roof where they get commercial advantage along with technical expertise to further enhance growth & be competitive in today’s world. This study showcases expectations of industries from solution providers & how to fulfil them. And this has been done using Qualitative research method where Observation method & Survey method are used. Observations were recorded & documented in detailed field notes. Also Surveys were done using questionnaires with open ended questions. Sample size taken in this study includes observations & surveys from different cities of India i.e. Vadodara, Ahmedabad, Vapi, Rajkot, Hyderabad, Pune, Chennai & Bangalore. These are the prominent industrial sectors for India. Through Research it has been found that Industries at different stages/level has different expectations from marketer/engineer. Also expectations varies in regards to Industries geography as well. Also Industries domain in which they are serving also varies as per different segments. Thus this study will help in bridging the gap between customer expectations & solution providers. Also will help in study behavior pattern & buying pattern of customers. Ultimately helping in win-win situation for both customers & company/solution providers.

Techno commercial, Expectations, Solution Providers, Marketers, Customers Satisfaction

"Role of Techno Commercial Person in Today's Marketing Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.b542-b550, March-2023, Available :http://www.jetir.org/papers/JETIR2303169.pdf

"Role of Techno Commercial Person in Today's Marketing Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppb542-b550, March-2023, Available at : http://www.jetir.org/papers/JETIR2303169.pdf