• Zeba Shaikh
• Jignesh Hire

Marketing research refers to the course of analyzing the viability of an afresh product by a research run directly with the consumers that authorizes a business-company to realize the target market and record thoughts and other inputs from the consumers concerning their interests in the product (Nair, 2009). It may be run by the company itself or a 3rd party. The objective of it is to assess the market linked to a certain product to determine how the consumers will accept it. This can contain info accumulating for the objective of the market segmentation and product differentiation that can be applied to modify publicizing efforts or determine that aspects are observed as a prior to the consumers. This research paper examines the international marketing strategy of Nike, a global leader in the sports and athletic wear industry. The study explores Nike's approach to expanding its brand globally and analyzes the various marketing tactics that Nike employs in different countries. The paper evaluates the effectiveness of Nike's marketing strategy in different regions and identifies the key factors that have contributed to the company's success in the international market. The research draws on a variety of sources, including academic literature, industry reports, and company data, to provide a comprehensive analysis of Nike's international marketing strategy. The findings of this study can help other companies in the sports and apparel industry to develop effective international marketing strategies and expand their brands globally.

International Marketing Strategy, Nike, Footwear.

"A STUDY ON INTERNATIONAL MARKETING STRATEGY WITH REFERENCE TO NIKE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.c106-c115, March-2023, Available :http://www.jetir.org/papers/JETIR2303215.pdf

"A STUDY ON INTERNATIONAL MARKETING STRATEGY WITH REFERENCE TO NIKE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppc106-c115, March-2023, Available at : http://www.jetir.org/papers/JETIR2303215.pdf