• MD Mohsin Qureshi
• Swati Singh

The purpose of the article is to suggest strategies for raising consumer awareness of market brands through the media. High levels of brand consciousness among consumers' behavior have been seen as a market trend in the previous couple of decades, particularly for consumer goods. The products on the market attempt to establish themselves as brands in response to consumer demand. Increasing brand awareness in such a market is a challenging task. On the other hand, as the market grows in sophistication and knowledge, new marketing options and channels open up. The proposed document addresses this issue by giving businesses the best ways to promote their brands through both traditional and digital media. Every customer exhibits a unique pattern of behavior, which is shaped by their spending patterns and decisions as well as psychological influences from old and new media. The three W’s, or the World Wide Web, are designed around people in this technological era, where social and professional circles have sway over online awareness and purchasing. The internet is built around people, where social and professional networks influence online awareness and purchasing. This is a technological world, and as a result of the popularity of intuitive media and recent technologies, traditional marketing has changed as both businesses and consumers have changed. A revolution in marketing and trade has occurred through the provision of various services, such as exchanges, data access and promote brand awareness, cost savings, protection, advertising, training, purchasing, and offering, which also opens up potential outcomes in the fields of research and development.

"BRAND AWARENESS AND SUCCESS IN THE MARKET: A MICRO-LEVEL STUDY IN SELECTED DISTRICTS OF PUNJAB AND ODISHA. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.c411-c421, March-2023, Available :http://www.jetir.org/papers/JETIR2303247.pdf

"BRAND AWARENESS AND SUCCESS IN THE MARKET: A MICRO-LEVEL STUDY IN SELECTED DISTRICTS OF PUNJAB AND ODISHA. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppc411-c421, March-2023, Available at : http://www.jetir.org/papers/JETIR2303247.pdf