• Rahul Raushan
• Dr. Minie Bhalla

With an emphasis on the moderating effect of e-commerce experience, this customer base research explores the impact of online shopping attributes on customer happiness and loyalty. The purpose of the study is to comprehend how several elements of the online purchasing experience, such as website design, product choice, cost, and delivery options, affect patron happiness and loyalty. The study also explores the potential moderating influence of e-commerce experience in the relationship between online shopping qualities and customer happiness and loyalty. The study, which polled a sample of online shoppers, offers insightful information about the elements that affect customer happiness and loyalty while purchasing online. This information can help e-commerce companies in their attempts to improve customer experience and boost customer loyalty.

Online shopping, Customer satisfaction and Customer loyalty

"Influence of online shopping attributes on customer satisfaction and loyalty: Moderate impact of e-commerce experience", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.d324-d342, March-2023, Available :http://www.jetir.org/papers/JETIR2303338.pdf

"Influence of online shopping attributes on customer satisfaction and loyalty: Moderate impact of e-commerce experience", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppd324-d342, March-2023, Available at : http://www.jetir.org/papers/JETIR2303338.pdf