• Dr. Vijayalakshmi.P

Cadbury, the global leader in the chocolate confectionery market, began in 1824 when a young Quaker named John Cadbury opened up a shop in Birmingham. John sold coffee, tea, drinking chocolate and cocoa at his shop. Today Cadbury Schweppes is the largest confectionery company in the world, employing more than 70,000 employees. In 2006 the company had over $15 billion in overall sales. In March of 2007, Cadbury Scheweppes announced that it intends to separate its confectionery and beverage businesses. With almost 200 years in the business, Cadbury Schweppes will continue to prosper in the coming decades.The need of the study is to know the how many consumers give preferences to the brand of Cadbury products, whether the customers are satisfied with their products. The major focus of the research conducted therefore is to discover the factors that people are aware about the upcoming new products and the attribute of the product which attracted them for a trial.

"A STUDY ON CONSUMER PREFERENCE TOWARDS CADBURY WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.d791-d797, March-2023, Available :http://www.jetir.org/papers/JETIR2303397.pdf

"A STUDY ON CONSUMER PREFERENCE TOWARDS CADBURY WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppd791-d797, March-2023, Available at : http://www.jetir.org/papers/JETIR2303397.pdf