• MEGHA RAGHU
• LOYAL AUGUSTIN PETER
• JOCIN K JOHNSON
• MUHAMMED SHAMIL
• BIJO P JOHNSON

During covid-19 pandemic countless business sectors leading to serious disruptions for many industries. This study offers an understanding of the impact of the COVID-19 pandemic on the film industries and their response to the challenges they have encountered. Cinema of South India, refers to the cinema of the four major film industries in South India in four major languages of the region, namely — Telugu, Tamil, Kannada, and Malayalam. Based out of the cities of Hyderabad, Chennai, Bengaluru, and Kochi, they are often colloquially referred to as Tollywood, Kollywood, Sandalwood, and Mollywood.

RESILIENCE STRATEGY ADOPTED BY FILM SECTOR DURING THE PANDEMIC IN SOUTHERN INDIA

"RESILIENCE STRATEGY ADOPTED BY FILM SECTOR DURING THE PANDEMIC IN SOUTHERN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.e577-e583, March-2023, Available :http://www.jetir.org/papers/JETIR2303472.pdf

"RESILIENCE STRATEGY ADOPTED BY FILM SECTOR DURING THE PANDEMIC IN SOUTHERN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppe577-e583, March-2023, Available at : http://www.jetir.org/papers/JETIR2303472.pdf