• Delsia Pancrasious
• Amitha E S
• Aishwarya M
• Royce Vincent

This article aims to give a brief view about the impact of the outbreak of covid-19 has left the entrepreneur’s on edge in Kerala. The pandemic has severely affected human life cycle, in an enormous way. The outbreak of Covid-19 has created the nationwide lockdown which lead to serious problems to multiple sectors of economy, especially MSME’s. The pandemic created a complex and chaotic business environment. A few perceived pandemic as an opportunity for product innovation. Business owners demonstrated empathy toward their employees. Interestingly, most business owners indicated fluidity and inadequate information as a barrier for planning. Information acquisition, seeking help from network, responding to imminent events, wait and watch, were predominant operational responses, whereas innovation and shifting of sectors were strategic responses considered by few entrepreneurs.

This article aims to give a brief view about the impact of the outbreak of covid-19 has left the entrepreneur’s on edge in Kerala. The pandemic has severely affected human life cycle, in an enormous way. The outbreak of Covid-19 has created the nationwide lockdown which lead to serious problems to multiple sectors of economy, especially MSME’s. The pandemic created a complex and chaotic business environment. A few perceived pandemic as an opportunity for product innovation. Business owners demonstrated empathy toward their employees. Interestingly, most business owners indicated fluidity and inadequate information as a barrier for planning. Information acquisition, seeking help from network, responding to imminent events, wait and watch, were predominant operational responses, whereas innovation and shifting of sectors were strategic responses considered by few entrepreneurs

"Impact of Pandemic on the Business units and Entrepreneurs Resilience in Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.f47-f52, March-2023, Available :http://www.jetir.org/papers/JETIR2303504.pdf

"Impact of Pandemic on the Business units and Entrepreneurs Resilience in Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppf47-f52, March-2023, Available at : http://www.jetir.org/papers/JETIR2303504.pdf