• Dev Vikas Juneja
• Yash Dilip Khadse

The Internet provides an easy and uniform way for businesses to make their brands and products visible to their customers. Every website has a specific target audience and requires a different type and level of content. We describe a process of capturing the Return on Investment (ROI) from Search Engine Marketing (SEM) focusing on two main techniques: Search Engine Optimization (SEO) and Pay Per Click campaign (PPC) which are used to improve the visibility of e-business in order to generate more traffic and sales. Our idea aids in automating the discovery and identification of marketing tags firing on a website which is significantly challenging if done manually. The paper studies how digital marketing is alike stock market by taking different perspectives into consideration that determine why Rebirth of India is inevitable. The paper also describes about big data that enables companies to better target the core needs of customers by developing rich and informative content. We describe the results of optimization, its impact on the companies’ future strategy in this paper.

Digital Marketing, SEO, SEM, PPC, Big Data, Stock Market, Rebirth of India.

"An Analytical Study on Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.f117-f123, March-2023, Available :http://www.jetir.org/papers/JETIR2303512.pdf

"An Analytical Study on Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppf117-f123, March-2023, Available at : http://www.jetir.org/papers/JETIR2303512.pdf