• Dr. Ghali Madhavi

Teachers having concern about students not paying attention during teaching is not an unknown fact. Sustained Attention is the process of continuously focusing on the topic being discussed in the classroom during the teaching-learning process. The purpose of the paper is to investigate the outcome of following innovative teaching strategies in English Language Pedagogy and compare students’ sustained attention using conventional methods and innovative practices during teaching. In order to study the sustained attention, the author conducted pre-tests and post -tests to measure their retention and recall ability in six phases on a sample of 30 girls and boys of grade VII belonging to the age group 11-12 years of Government High School, Telangana. The results revealed that there was no significant difference in the retention and recall ability in the pre-test and post-test achievement scores of boys and girls and between boys and girls. It was found during the study that there were several factors which were accountable for their un-sustained attention during instruction which resulted in low post- test achievement scores among boys and girls. Mean, Standard Deviation and t-test were used to analyze the data. The current study suggests that continuous use of variety of teaching -learning strategies and bringing innovative practices in the teaching -learning process would not only help students sustain attention but also enhance their academic achievement. Results of the study are discussed further in the paper.

Sustained Attention, Innovative teaching strategies, Teaching-Learning process and Academic achievement.

"Innovative Teaching Strategies to Sustain Students' Attention in Teaching English Language", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.f419-f422, March-2023, Available :http://www.jetir.org/papers/JETIR2303553.pdf

"Innovative Teaching Strategies to Sustain Students' Attention in Teaching English Language", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppf419-f422, March-2023, Available at : http://www.jetir.org/papers/JETIR2303553.pdf