• Dr. Mamtabhadolajoshi
• Lalitajoshi

E-commerce is a boon for modern business and marketing. E-commerce means electronic commerce. E-commerce (electronic commerce) mainly involves buying and selling of goods and services, transmission of money or data over electronics networks online or over the internet. E- commerce affects both the customer and the marketing. It is completely changing the traditional way of doing business. In the modern era, all the work has started being done online, which also saves time and money. In addition, e-commerce has a significant impact on the environment. This study is the present research done to describe the scenario of e-commerce, analyze the trends of e-commerce. The study further examines the key variables required for the success of an e-commerce business model.

E-commerce, electronic, transmission, traditional, variables, Technology.

"A Review paper on e-commerce", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.f574-f580, March-2023, Available :http://www.jetir.org/papers/JETIR2303572.pdf

"A Review paper on e-commerce", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppf574-f580, March-2023, Available at : http://www.jetir.org/papers/JETIR2303572.pdf