• Prof. Axita Thakkar
• Dhruvangi Acharya

This research paper aims to investigate the impact of social media marketing on brand management. Qualitative methods were used to explore how social media marketing affects brand management among different stakeholders, including customers, marketers, and corporate executives. Data was collected through semi-structured interviews with 30 stakeholders. The findings revealed that social media marketing has had a positive impact on brand management, resulting in increased brand awareness and better customer relationships. The paper also found that social media marketing has led to increased transparency and collaboration between stakeholders, which has improved brand reputation and credibility. Finally, the paper discusses the implications of the findings for future research and brand management strategies

Brand Management, Online reputation, Brand Image, Relationship Marketing, Customer engagement, customer interaction

"''A review paper for the Impact of Social Media Marketing on Brand Management''", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.f647-f652, March-2023, Available :http://www.jetir.org/papers/JETIR2303585.pdf

"''A review paper for the Impact of Social Media Marketing on Brand Management''", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppf647-f652, March-2023, Available at : http://www.jetir.org/papers/JETIR2303585.pdf