• Chaithrakumari DM
• Dr. K Nagendra Babu

India is the second most populous country in the world, and a sizable portion of its people depend heavily on agricultural pursuits. There is a growing trend for organic products today. In India, organic agriculture is not a replacement idea. These days, we all lead busy lives. There has been a tendency towards conventional food items that are easily accessible in supermarkets, such as vegetables, fruits, dairy products, meat products, and so on, due to the scarcity of our time and changes in lifestyle, tastes, and preferences in dietary habits. Conventional meat and dairy products are those that come from animals that were developed with the use of antibiotics and growth hormones. Traditional vegetables and fruits are those that are cultivated by the application of fertilizers and pesticides. Initially, people did not consider the safety, quality, and effects that conventional or inorganic food products can have on their health. With a sample size of 100 respondents familiar with organic products, the current study's primary focus is how consumers perceive organic products. Descriptive statistics were used to analyze the data that were collected. If people consumed organic products in the same amounts as conventionally grown products already consumed, organic products would undoubtedly result in higher levels of public health.

Organic products, perception, health, consumption, awareness

"“A study on consumers’ perception towards organic food products in mysore city”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.f674-f687, March-2023, Available :http://www.jetir.org/papers/JETIR2303589.pdf

"“A study on consumers’ perception towards organic food products in mysore city”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppf674-f687, March-2023, Available at : http://www.jetir.org/papers/JETIR2303589.pdf