• DEVARAJAPPA.SN.
• Dr.Amit K.Srivastav

Finger millet cultivation and utilization by the people in Karnataka is decreasing ,it should be restored as the consumption of finger millet value added products provides valuable advantages and the people ought to be urged to remember finger millet for their customary eating regularly to fight unhealthiness. So it is necessary to urge the consumer behaviour of finger millet based food products. On this background the current study is embraced to address the factors influences the purchasing habit of finger millet value added products among consumers and to evaluate the purchaser behaviour of finger millet item sold by various companies in the study area.In this study 100 buyers of millet are arbitrarily chosen from the Kethaganahalli gramapanchayath related 10 villages of the Kolar district, Karnataka. The required information is obtained with the help of the structured questionnaire and primary data had gathered. Simple random sampling method is used for the study, Garrett’s Ranking Technique and descriptive statistics is used in the study. In the Kolar district due to more awareness about the nutrition and health value of the finger millet value added products ,the respondents of the selected sample area are wanted to use the valued added products of ragi millet. Consumers preferred a variety of value added products of finger millet among those products, ragi flour and ragi malt consumption per month is higher in the study area.

Key words: Finger Millet, Ragi,Population,Production,Agriculture,People,Products,Millet.

"A STUDY ON THE CONSUMER BEHAVIOUR TOWARDS THE USE OF FINGER MILLT WITH SPECIAL REFERENCE TO BANGARPET TALUK, KOLAR DISTRICT, KARNATAKA STATE.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.g371-g377, March-2023, Available :http://www.jetir.org/papers/JETIR2303655.pdf

"A STUDY ON THE CONSUMER BEHAVIOUR TOWARDS THE USE OF FINGER MILLT WITH SPECIAL REFERENCE TO BANGARPET TALUK, KOLAR DISTRICT, KARNATAKA STATE.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppg371-g377, March-2023, Available at : http://www.jetir.org/papers/JETIR2303655.pdf