• Snehal S Prabhu
• Dr. G Saravana Kumar

Content marketing has emerged as a powerful marketing tactic in our digital, fast-moving, information-driven world. This isn't a new strategy, but more and more companies are starting to phase in content marketing. So why is content marketing on the rise in today's society? In this article, we'll explore the use of content marketing in business and the benefits it can bring to your business. The conclusion summarizes his six strategies that businesses use when implementing content marketing in their organizations.  Digital marketing is the marketing of products or services using digital technology, primarily on the Internet, but also on mobile phones, display advertising and other digital media. The evolution of digital marketing from the 1990s to his 2000s changed the way brands and companies use technology for marketing. Digital marketing campaigns are becoming more frequent and efficient as digital platforms become more and more integrated into marketing plans and daily lives, and people use digital devices instead of visiting physical stores.

Content marketing, Digital marketing, Social Media marketing, Online marketing, Internet marketing.

"The Review of Content and Digital Marketing as a New Trend in Marketing Practices", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.h504-h509, March-2023, Available :http://www.jetir.org/papers/JETIR2303767.pdf

"The Review of Content and Digital Marketing as a New Trend in Marketing Practices", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. pph504-h509, March-2023, Available at : http://www.jetir.org/papers/JETIR2303767.pdf