• Dr. Tarakeswara Rao Ippili

This research paper explores the implications of transformative media practices within the context of ethics, accuracy, and critical thinking in the digital age. With the rapid proliferation of digital media platforms, there is a growing need to understand how these practices shape societal norms, influence public opinion, and impact individual decision-making processes. Through a comprehensive literature review and empirical analysis, this paper aims to elucidate the complexities of media consumption and production, highlighting the importance of ethical considerations, factual accuracy, and critical engagement with information. The research methodology employed includes a mixed-methods approach, combining qualitative and quantitative methodologies to achieve a comprehensive understanding of transformative media practices. By examining the interplay between media technologies, content creators, and audiences, this study seeks to identify strategies for promoting responsible media consumption and fostering a more informed and discerning public discourse.

Transformative media practices, Critical thinking, Digital age, Media consumption, Public discourse.

"Ethical Considerations and Accuracy in the Digital Age: Understanding Transformative Media Practices", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.i514-i524, March-2023, Available :http://www.jetir.org/papers/JETIR2303875.pdf

"Ethical Considerations and Accuracy in the Digital Age: Understanding Transformative Media Practices", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppi514-i524, March-2023, Available at : http://www.jetir.org/papers/JETIR2303875.pdf