UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 13 | Issue 3 | March 2026

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Published in:

Volume 10 Issue 4
April-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2304389


Registration ID:
511950

Page Number

d638-d641

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Title

Driving Success Digitally: Revealing Sustainable Social Media Marketing Strategies of 'Hungry Travelers': A Case Study on a Food Truck in Bangalore, India

Abstract

The advent of social media has revolutionized the way businesses communicate with their customers and market their products and services. In recent years, food trucks have gained significant popularity worldwide as a unique and convenient dining experience for consumers. Social media platforms have become a powerful tool for food truck businesses to connect with their target audience, create brand awareness, and drive customer engagement. This case study focuses on the sustainable social media marketing strategies employed by 'Hungry Travelers,' a food truck business operating in Bangalore, India. 'Hungry Travelers' is a food truck business that offers a variety of mouth-watering cuisines, including Indian, Chinese, and continental dishes, to cater to diverse customer preferences. The business is committed to sustainability, using eco-friendly packaging, locally sourced ingredients, and minimizing food wastage. 'Hungry Travelers' has a strong presence on social media platforms, including Facebook, Instagram, and Twitter, where they engage with their customers and promote their offerings.

Key Words

social media marketing, food truck, digital marketing, engagement

Cite This Article

"Driving Success Digitally: Revealing Sustainable Social Media Marketing Strategies of 'Hungry Travelers': A Case Study on a Food Truck in Bangalore, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.d638-d641, April-2023, Available :http://www.jetir.org/papers/JETIR2304389.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Driving Success Digitally: Revealing Sustainable Social Media Marketing Strategies of 'Hungry Travelers': A Case Study on a Food Truck in Bangalore, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppd638-d641, April-2023, Available at : http://www.jetir.org/papers/JETIR2304389.pdf

Publication Details

Published Paper ID: JETIR2304389
Registration ID: 511950
Published In: Volume 10 | Issue 4 | Year April-2023
DOI (Digital Object Identifier):
Page No: d638-d641
Country: Bengaluru, Karnataka, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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