• Ms.P.Selvi
• Ms.S.Pragadeeswari

The perfume industry has been witnessing a steady growth in both online and physical store sales channels. This exploratory study aims to compare the consumer purchasing behavior for perfume between online and physical stores. The study employs a mixed-methods approach, including an online survey with participants who had purchased perfume from both online and physical stores. The results indicate that convenience and accessibility were the primary reasons for consumers to opt for online stores. In contrast, physical stores provided a sensory experience that was considered essential for evaluating fragrance. Moreover, online stores offered a wider selection of perfumes, while physical stores were seen as offering more personalized customer service. The findings of this study can help retailers and marketers understand the factors that influence consumer purchasing behavior in the perfume industry and improve their sales strategies in both online and physical store environments.

: online store, physical stores, evaluating fragrance

"A STUDY ON CONSUMERS PURCHASING BEHAVIOUR TOWARDS PERFUME IN ONLINE STORE OR PHYSICAL STORE.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.f332-f338, April-2023, Available :http://www.jetir.org/papers/JETIR2304939.pdf

"A STUDY ON CONSUMERS PURCHASING BEHAVIOUR TOWARDS PERFUME IN ONLINE STORE OR PHYSICAL STORE.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppf332-f338, April-2023, Available at : http://www.jetir.org/papers/JETIR2304939.pdf