• Aashna Vatsa

Comparing the procedures for opening new accounts and other services at two of India's large banks, one public sector i.e. State Bank of India (SBI) and one private sector i.e. Housing Development Financial Corporation (HDFC), Bank is important. Having access to reliable banking services is crucial in the modern world, both for subsistence and for maintaining a respectable standard of living. Bank are integral part of day to day life for making different types of financial transactions like online payments, using ATM/Debit cards, credit cards, seeking loans to help them achieve their ideal quality of life. For this task, we asked respondents what they looked for most in a new bank. How satisfied the customer is with the bank's services overall, and how well their preferred account opening terms were accommodated. The study has found that SBI banks are more opted by government and public sector employees for two main reasons: (1) tax breaks, and (2) convenient branch locations. (3) Preferred by no so wealthy person 4. Attractive interest Rate. HDFC Bank has the option of taking the easy way out or going the extra mile when it comes to honoring their commitments to the customers. HDFC Bank is selective in the clients it accepts, and this policy has improved communication between the bank and its clientele. HDFC Bank customers also have the option of: 1. Better individual attention by bank workers 2. Cooperative environment 3. Better communication to customers about services. According to the findings, SBI and HDFC Bank both serve a sizable customer base and get excellent marks from those who have dealt with them. Both SBI and HDFC provide customers a variety of options to meet their banking needs, including ATMs, websites, and physical locations.

"A COMPARATIVE ANALYSIS TO STUDY THE IMPACT OF BANKING SERVICES ON CUSTOMERS ACCOUNT OPENING PREFERENCE-A SPECIAL CASE OF SBI & HDFC OF GREATER NOIDA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.f685-f688, April-2023, Available :http://www.jetir.org/papers/JETIR2304985.pdf

"A COMPARATIVE ANALYSIS TO STUDY THE IMPACT OF BANKING SERVICES ON CUSTOMERS ACCOUNT OPENING PREFERENCE-A SPECIAL CASE OF SBI & HDFC OF GREATER NOIDA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppf685-f688, April-2023, Available at : http://www.jetir.org/papers/JETIR2304985.pdf