• Shubham Kumar

This is a study about how companies use storytelling to build emotional connection with the customer. The need to comprehend the ability of storytelling as a weapon that marketers have at their disposal to significantly influence the devotion that consumers have about a particular brand justifies the study on storytelling. A good storytelling will help the brand stand-out from all its competitors. With so many companies in the market a good storytelling helps the brand create a long lasting impression in the minds of customer. It is a very engaging way to inform customers about the company and their product. A good story is easier to remember as people are emotionally relating to the story.

"USE OF STORYTELLING TO BUILD EMOTIONAL CONNECTION BETWEEN COMPANY AND CUSTOMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.k266-k271, April-2023, Available :http://www.jetir.org/papers/JETIR2304A38.pdf

"USE OF STORYTELLING TO BUILD EMOTIONAL CONNECTION BETWEEN COMPANY AND CUSTOMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppk266-k271, April-2023, Available at : http://www.jetir.org/papers/JETIR2304A38.pdf