UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 4
April-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2304A38


Registration ID:
513779

Page Number

k266-k271

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Title

USE OF STORYTELLING TO BUILD EMOTIONAL CONNECTION BETWEEN COMPANY AND CUSTOMER

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Abstract

This is a study about how companies use storytelling to build emotional connection with the customer. The need to comprehend the ability of storytelling as a weapon that marketers have at their disposal to significantly influence the devotion that consumers have about a particular brand justifies the study on storytelling. A good storytelling will help the brand stand-out from all its competitors. With so many companies in the market a good storytelling helps the brand create a long lasting impression in the minds of customer. It is a very engaging way to inform customers about the company and their product. A good story is easier to remember as people are emotionally relating to the story.

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"USE OF STORYTELLING TO BUILD EMOTIONAL CONNECTION BETWEEN COMPANY AND CUSTOMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.k266-k271, April-2023, Available :http://www.jetir.org/papers/JETIR2304A38.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"USE OF STORYTELLING TO BUILD EMOTIONAL CONNECTION BETWEEN COMPANY AND CUSTOMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppk266-k271, April-2023, Available at : http://www.jetir.org/papers/JETIR2304A38.pdf

Publication Details

Published Paper ID: JETIR2304A38
Registration ID: 513779
Published In: Volume 10 | Issue 4 | Year April-2023
DOI (Digital Object Identifier):
Page No: k266-k271
Country: G.B. nagar, Uttar Pradesh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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