UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 4
April-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2304A73


Registration ID:
513890

Page Number

k516-k527

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Title

MARKETING STRATEGY OF HYUNDAI MOTORS IN PATNA

Abstract

India's top passenger vehicle exporter, Hyundai Motor India Limited, held a market share of around 26% of India's total vehicle exports of 4,444 units in 2019. The term strategy is very applicable to all business entities in today's competitive marketplace. When a business has unique and obvious advantages, it must be innovative in its strategy. Hyundai has initiated and adopted many strategies to ensure the overall placement demand of the brand, brand building and user engagement. A closed questionnaire was used to collect the data for this study. Data was collected from individuals of different income brackets in India by a non-probability convenience sampling method. The results of this study show that the current generation discovers products through advertising on radio (such as television) and media rather than through print media such as newspapers and magazines. Therefore, Hyundai should invest more in its marketing strategy in radio and digital advertising.

Key Words

marketing Strategy of hyundai motors

Cite This Article

" MARKETING STRATEGY OF HYUNDAI MOTORS IN PATNA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.k516-k527, April-2023, Available :http://www.jetir.org/papers/JETIR2304A73.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

" MARKETING STRATEGY OF HYUNDAI MOTORS IN PATNA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppk516-k527, April-2023, Available at : http://www.jetir.org/papers/JETIR2304A73.pdf

Publication Details

Published Paper ID: JETIR2304A73
Registration ID: 513890
Published In: Volume 10 | Issue 4 | Year April-2023
DOI (Digital Object Identifier):
Page No: k516-k527
Country: GREATER NOIDA, UTTAR PRADESH, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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