• Dr. Veena Upadhyay

The consumer is the center of all market activities. The de facto king of the market is the consumer. It is the social movement with an organized-effort to protect the rights of the consumer and, if there is any infringement of their rights, then the consumer can seek remedies and remuneration for the caused injustice and unfair market practices, like, adulteration, deceptive packaging, unsafe products, false and misleading advertisements, defective warranties, fictitious prices, black marketing, short weight and measures and so on. In general, an individual, or an institution, or the government makes policies to protect consumer rights. Consumerism is the protection of the interest of the consumer.

. consumerism is the social movement intended to give voice to the voiceless consumers.

"Growth and Conservation of Consumerism in India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.k586-k589, April-2023, Available :http://www.jetir.org/papers/JETIR2304A83.pdf

"Growth and Conservation of Consumerism in India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppk586-k589, April-2023, Available at : http://www.jetir.org/papers/JETIR2304A83.pdf