• SANKALP RATHORE

India now has the largest telecoms market in the world. This is because of India's burgeoning mobile economy. This is good for the country's GDP in the long run. The introduction of Reliance Jio by the Reliance group of Industries changed the face of the Indian telecommunications market. High-speed Internet access will become standard in the Indian economy, per Reliance's plans. Jio was successful because it offered free service for three months when it first entered the market. Among these were the provision of a free SIM card and the removal of fees specifically related to voice calls. Keeping in touch with friends and family is important to everyone's health, so the price was set to be accessible to all demographics. Reliance Jio's tariff plans were very efficient, and the company's decision to offer its 4G services for free attracted many customers because it was a stark contrast to the other telecom industry, which provided these 4G services at very high costs.Reliance Jio's strategy of providing free services caused them to lose money at first, but they eventually recovered and compensated their customers. Reliance Jio made a strong first impression and quickly became well-known. This resulted in a dramatic increase in brand loyalty. Success that can be attributed in large part to Reliance Jio's creative marketing strategy. The dominance of Reliance Jio had a greater negative impact on the other telecom industries. While presenting, Reliance Jio fierce competition amongst service providers. The capitalist nature of Reliance Jio's business model is also a contributing factor to the company's success. While Reliance Jio had many positives, it also had some controversial drawbacks like lower true optic capacity and call congestion. After the initial issues were fixed, however, Reliance Jio made significant improvements that ultimately led to more satisfied customers. This study explains Reliance's marketing strategy, with an emphasis on Jio, and analyses the resulting impacts on society. The researchers in this study used a survey questionnaire to collect data from community members, family members, and friends. A total of 100 people answered the survey. Below, for your convenience, we have summarised both the results and the discussion. This article summarises the societal impacts of Reliance Jio, both positively and negatively.

"MARKETING STRATEGIES OF RELIANCE JIO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.l380-l386, April-2023, Available :http://www.jetir.org/papers/JETIR2304B57.pdf

"MARKETING STRATEGIES OF RELIANCE JIO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppl380-l386, April-2023, Available at : http://www.jetir.org/papers/JETIR2304B57.pdf