• AYUSHYA UJJWALA
• Prof. DR. Rashi Mittal

Investment banking is a financial institution that oversees corporate mergers and acquisitions, in addition to raising capital and trading securities. Investment banking is sometimes referred to as corporate finance.Unlike commercial and retail banks, investment banks do not accept deposits. Global investment banking revenue increased for the fifth year in a row in 2007, reaching $84.3 billion. This represents a 22 percent increase from the previous year and a level that is more than double that of 2003. In 2007, the United States was the largest source of revenue for investment banking, accounting for 53% of the total, a percentage that has decreased marginally over the past decade. Europe (along with the Middle East and Africa) produced 32 percent of the total, a slight increase from 30 percent a decade earlier. Asia was responsible for the remaining 15%. Investment banking is one of the most global industries and is therefore constantly required to adapt to new trends and innovations on the global financial markets. In the United States, the Glass–Steagall Act, initially enacted in response to the 1929 Stock Market Crash, prohibited banks from accepting deposits and underwriting securities, resulting in the separation of investment banks and commercial banks. During the 2008 financial crisis, the last of the largest bulge-bracket US investment banks that had not declared bankruptcy or been acquired in a bankrupt-like condition converted to 'bank holding companies' that are eligible for emergency government assistance. Investment institutions play a larger role on India's current financial markets on behalf of their clients. As capital formation, securities trading, and consulting services. Investment institutions face increased competition from foreign banks.If they concentrate more on marketing and customer service, they will achieve greater success.

"A STUDY OF NEW INVESTMENT OPPORTUNITIES IN INDIAN BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.l612-l620, April-2023, Available :http://www.jetir.org/papers/JETIR2304B87.pdf

"A STUDY OF NEW INVESTMENT OPPORTUNITIES IN INDIAN BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppl612-l620, April-2023, Available at : http://www.jetir.org/papers/JETIR2304B87.pdf