UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 4
April-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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JETIR2304B95


Registration ID:
514162

Page Number

l670-l675

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Title

Impact of Influencer Marketing on Customers Perception in Lifestyle Segment in Delhi NCR

Authors

Abstract

Since it was first coined, the concept of "influencer marketing" has evolved into something quite different. Traditional advertisers often point to the Middle Ages as the earliest example of an influencer, before the rise of the influencer in the film, music, sports, and reality TV sectors. This was a time when the ruling class heavily influenced (or dictated) the behaviour of their people. Their influence is still felt in today's media and economy. However, influencer marketing's effectiveness is on the decline. Due to the rise of social networking sites on the web, many businesses have shifted their ad budgets away from more established advertising channels like television, radio, and billboards. Adopting influential people as brand ambassadors is not a new concept, but it has become more closely associated with the digital era.

Key Words

Influencer, Choosing to Purchase, Endorsement, Focused on both cost and quality

Cite This Article

"Impact of Influencer Marketing on Customers Perception in Lifestyle Segment in Delhi NCR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.l670-l675, April-2023, Available :http://www.jetir.org/papers/JETIR2304B95.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Impact of Influencer Marketing on Customers Perception in Lifestyle Segment in Delhi NCR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppl670-l675, April-2023, Available at : http://www.jetir.org/papers/JETIR2304B95.pdf

Publication Details

Published Paper ID: JETIR2304B95
Registration ID: 514162
Published In: Volume 10 | Issue 4 | Year April-2023
DOI (Digital Object Identifier):
Page No: l670-l675
Country: G.B. Nagar, Uttar Pradesh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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