• Mayank Palwar

Since it was first coined, the concept of "influencer marketing" has evolved into something quite different. Traditional advertisers often point to the Middle Ages as the earliest example of an influencer, before the rise of the influencer in the film, music, sports, and reality TV sectors. This was a time when the ruling class heavily influenced (or dictated) the behaviour of their people. Their influence is still felt in today's media and economy. However, influencer marketing's effectiveness is on the decline. Due to the rise of social networking sites on the web, many businesses have shifted their ad budgets away from more established advertising channels like television, radio, and billboards. Adopting influential people as brand ambassadors is not a new concept, but it has become more closely associated with the digital era.

Influencer, Choosing to Purchase, Endorsement, Focused on both cost and quality

"Impact of Influencer Marketing on Customers Perception in Lifestyle Segment in Delhi NCR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.l670-l675, April-2023, Available :http://www.jetir.org/papers/JETIR2304B95.pdf

"Impact of Influencer Marketing on Customers Perception in Lifestyle Segment in Delhi NCR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppl670-l675, April-2023, Available at : http://www.jetir.org/papers/JETIR2304B95.pdf