• M.PARIMALA
• Ms.Priyadharishini M

Abstract The Informal Sector ultimately supports the economy of a country which is increased day by day. The major contributors of the Informal Sector are Hawkers, Vendors, and Small Scale Business and so on. But Informal Sector is considered as illegal at some times and faced challenges to earn and their livelihood. Traditions and Customs of the different religions, nativity and the population have created an uncontrollable demand for the essential products like Vegetables, Fruits, and Flowers. During Traditional, Political, Institutional and Family functions in a whole year has increased a stable demand for all such essential products. Status of Flower Vendors in India has great changes over past years. Flower Street Vendors sell the products nearby according to needs and enter into street vending to generate a high income. The aim and purpose of study is to find out the problems faced by the Flower Vendors. With convenient sampling technique, 55 Flower Vendors is met from the areas of Simmakkal, Meenakshi Amman Temple (East and West), Park Town, Anna Nagar and Kalavasal. Simple percentage analysis was made to identify the problems faced by Flower vendors. The study concluded that a significant percentage of flower vendors faced problems such as insufficient space and facilities for business and in certain cases they has to sell the unsold flowers at low cost without margin of profit, so they are in socio and economic stress to borrow money for their business.

Flower Vendors, Informal Sector, Problems, Street vendors, Socio Economic Conditions.

"A STUDY ON SOCIO-ECONOMIC CONDITIONS AND CHALLENGES FACED BY THE FLOWER VENDORS WITH SPECIAL REFERENCE TO MADURAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.m313-m321, April-2023, Available :http://www.jetir.org/papers/JETIR2304C39.pdf

"A STUDY ON SOCIO-ECONOMIC CONDITIONS AND CHALLENGES FACED BY THE FLOWER VENDORS WITH SPECIAL REFERENCE TO MADURAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppm313-m321, April-2023, Available at : http://www.jetir.org/papers/JETIR2304C39.pdf