UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 4
April-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2304F05


Registration ID:
524239

Page Number

n28-n35

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Title

Influence of Social Media Advertising on Consumer Buying Behavior in the Fast Fashion Industry

Abstract

This study examines the impact of social media advertising on consumer buying behavior within the fast fashion industry, focusing on a sample of 100 respondents from Bengaluru Metro City. The fast fashion sector has experienced exponential growth, with social media platforms becoming pivotal in marketing strategies. However, the precise effects of social media advertising on consumer purchasing decisions remain a topic of significant interest. Through a comprehensive survey-based approach, this research aims to investigate how social media advertising campaigns employed by fast fashion brands influence consumers' attitudes, preferences, and actual buying behaviors. Through statistical analyses of the collected data, this study seeks to uncover patterns, correlations, and significant associations between social media advertising exposure and subsequent consumer behavior. The findings are anticipated to provide valuable insights for both fast fashion brands and marketers aiming to optimize their social media advertising strategies to enhance consumer engagement, drive conversions, and establish enduring brand-consumer relationships. Furthermore, the study contributes to the broader understanding of how digital advertising channels impact consumer behavior in the fast-paced and dynamic realm of the fast fashion industry. This research provides valuable insights into the complex interplay of factors that influence consumer buying behavior in the fast fashion industry in Bengaluru Metro City. Brands can leverage these findings to refine their advertising strategies, enhance consumer engagement, and ultimately drive conversions in a highly competitive and dynamic market.

Key Words

Social Media, Advertising, Consumer Behaviour, Fashinon Industry

Cite This Article

"Influence of Social Media Advertising on Consumer Buying Behavior in the Fast Fashion Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.n28-n35, April-2023, Available :http://www.jetir.org/papers/JETIR2304F05.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Influence of Social Media Advertising on Consumer Buying Behavior in the Fast Fashion Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppn28-n35, April-2023, Available at : http://www.jetir.org/papers/JETIR2304F05.pdf

Publication Details

Published Paper ID: JETIR2304F05
Registration ID: 524239
Published In: Volume 10 | Issue 4 | Year April-2023
DOI (Digital Object Identifier):
Page No: n28-n35
Country: Mandya District, Karnataka, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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