• Dr. Preetha.U

Media plays a pivotal role in disseminating the information and is acting as a potent weapon against corruption. On the other side of the same coin media encroaches the private spaces of people which adversely affect the dignity of the individuals. The public figures especially celebrities faces such situations due to media-saturated environment. The right to privacy is one the fundamental rights guaranteed under Article 21 of the Constitution of India. This article explores the legal framework of privacy rights of public figures, especially celebrities in India. The paper provides a comprehensive legal examination of the issues involved, analysis of legal provisions, relevant cases and it ultimately concludes with recommendations to address the problem in the era of technology.

Right to privacy, media freedom, public figure, public interest, sting journalism

"Media, Technology, and the Erosion of Privacy Rights of Public Figures", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.n234-n243, April-2023, Available :http://www.jetir.org/papers/JETIR2304F30.pdf

"Media, Technology, and the Erosion of Privacy Rights of Public Figures", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppn234-n243, April-2023, Available at : http://www.jetir.org/papers/JETIR2304F30.pdf