• VINEET KAUSHIK

This report examines the reactions of consumers in Coimbatore City to the Amul brand. A realistic sampling strategy was used to get the data. The sample size was 150 unique customers. Information is gathered using questionnaires. The uptick in consumer expenditure suggests that people are feeling generous. If the firm improved its product advertising strategies, it may see a similar increase in sales. The results of the study show that the product is popular and in great demand in Coimbatore. Introduction A customer's purchasing behaviour includes their emotional state, as well as their likes and dislikes, purchase goals, and final decisions. The study of consumer behaviour draws on a wide range of social scientific disciplines, including but not limited to anthropology, psychology, sociology, and economics. Research into consumer habits has covered a lot of ground. It aids companies in discovering what causes clients to make a final purchasing choice. Marketing managers are always on the lookout for new information on client behaviour in order to improve the advertising and public relations initiatives aimed at increasing product awareness. Consumers make purchases on a regular basis, often without giving much thought to the underlying factors. Consumers' purchase decisions are influenced by a variety of factors, including psychological, social, cultural, and economic factors. There are a variety of factors that might impact a consumer's choice to upgrade their house cleaning service, so it's important that they do their research before settling on a firm. Several demographic, social, and cultural aspects are examined in this dissertation to determine their impact on consumers' choices for a house cleaning service. Consumers' attitudes towards the Amul brand and the elements that contribute to such attitudes are the focus of this study, which aims to inform the service provider and throw light on what matters most to consumers in the home. With this information at their disposal, firms may better cater to their core clientele at home, therefore ensuring the continuity of their operations. By providing a forum for customers to share their experiences, this research will help businesses provide more personalised services that really improve their clients' quality of life.

"CONSUMER BUYING BEHAVIOUR OF AMUL PVT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.a257-a262, May-2023, Available :http://www.jetir.org/papers/JETIR2305036.pdf

"CONSUMER BUYING BEHAVIOUR OF AMUL PVT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppa257-a262, May-2023, Available at : http://www.jetir.org/papers/JETIR2305036.pdf