• AMRIT SAUMYA
• MS.NISHTHA DWIVEDI

The promotional mix, which also comprises personal selling, advertising, and publicity/public relations, incorporates sales promotion as a vital component. Its main objective is to temporarily increase market demand, consumer desire, or product availability through the use of both media and non-media marketing messages. While a lot of sales promotions are aimed at consumers, it's crucial to understand that there are also trade sales promotions that are aimed at wholesalers and distributors. These can include cooperative marketing campaigns between a manufacturer and a distributor, sales promotion tools like flyers and automobile displays, as well as rewards for distributor salespeople and their retail customers. It's critical to recognise the value of sales promotion at every stage of the supply chain, from the manufacturer to the final customer.

‘SALES PROMOTION ON HYUNDAI’

"‘SALES PROMOTION ON HYUNDAI’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.a567-a574, May-2023, Available :http://www.jetir.org/papers/JETIR2305078.pdf

"‘SALES PROMOTION ON HYUNDAI’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppa567-a574, May-2023, Available at : http://www.jetir.org/papers/JETIR2305078.pdf