• AYUSH AMAN

Thei Interneti isi nowi onei ofi thei mosti widelyi usedi non-storei formatsi fori bothi businessesi andi individualsi toi conducti business.i Newi andi establishedi businessesi alikei arei puttingi upi websitesi ini responsei toi publici demandi andi ai growingi beliefi ini thei Internet'si potentiali toi boosti bottomi lines.i Retailersi benefiti fromi havingi ai websitei becausei iti servesi asi ani informationali andi transactionali tooli fori promotingi theiri productsi andi servicesi asi welli asi providingi customeri servicei andi maintainingi ai positivei publici image.i Ai decadei ago,i business-to-consumeri electronici commercei begani toi takei shape.i Electronici commercei researchersi andi practitionersi arei alwaysi lookingi toi improvei theiri understandingi ofi consumeri behaviouri ini cyberspace. Wheni iti comesi toi shoppingi andi purchasingi goodsi andi services,i thei Interneti hasi quicklyi becomei ai globali phenomenon.i Companiesi arei usingi thei Interneti toi reducei theiri marketingi costs,i thusi loweringi thei pricei ofi theiri productsi andi servicesi ini orderi toi remaini competitivei ini today'si fiercelyi competitivei marketplacesi Asi welli asi providingi information,i companiesi usei thei Interneti toi selli theiri products,i soliciti feedbacki fromi customers,i andi conducti satisfactioni surveys.i Asi welli asi comparingi prices,i featuresi andi after-salei service,i customersi usei thei Interneti toi shopi fori productsi online,i asi welli asi toi seei whati otheri customersi havei toi sayi abouti ai particulari store.i Manyi expertsi believei thati onlinei businessi hasi ai brighti future. i ai consumeri associatesi ai brandi withi ai specifici producti ori service,i hei ori shei isi referringi toi thei companyi thati ownsi thei ideai ori image.i Asi morei andi morei peoplei becomei familiari withi thei ideai ori image,i theyi arei morei likelyi toi linki iti toi thei servicei ori producti iti represents.i Thisi isi knowni asi branding.i Creatingi ai goodi reputationi andi establishingi ai seti ofi standardsi fori ai companyi toi strivei toi meeti ori exceedi isi ai primaryi goali ofi advertisingi professionalsi whoi worki oni branding.i Iti isi importanti fori companiesi toi buildi theiri reputationsi andi expandi beyondi theiri originali productsi andi services,i asi welli asi toi addi toi thei revenuei generatedi byi thei originali brandi throughi branding.i Toi distinguishi onei person'si cattlei fromi another,i ai distinctivei symboli wasi burnedi intoi thei animal'si skini withi ai hoti ironi stamp,i andi iti hasi sincei beeni usedi ini thei business,i marketing,i andi advertisingi sectors.

"Consumer behaviour toward digital marketing in flipkart.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b31-b41, May-2023, Available :http://www.jetir.org/papers/JETIR2305104.pdf

"Consumer behaviour toward digital marketing in flipkart.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb31-b41, May-2023, Available at : http://www.jetir.org/papers/JETIR2305104.pdf