• Rishav Kumar Jha

Customer happiness should be used as a barometer of a company's overall performance. Customers that have a good time with a business are more likely to purchase from that business again and to promote it to others, which boosts the business's bottom line. Customer happiness has been shown to increase a company's profits in a number of different research settings. One possible explanation for an uptick in business is satisfied consumers. Customers that had a good time will certainly buy more from the company in the future. Additionally, happy customers are more likely to post positive reviews and tell others about their positive experiences, which can boost business and bring in new customers. However, dissatisfied buyers are more likely to defect to a rival, which can lead to a drop in revenue. Businesses that go the extra mile to satisfy their customers have a higher chance of succeeding in today's competitive market. Businesses may potentially boost customer satisfaction—and hence sales—by concentrating on delivering high-quality goods and services, soliciting feedback from customers, and responding quickly to problems. As a result, companies can't risk their long-term viability by neglecting to monitor and increase consumer happiness. The Three Most Important Metrics for Success are Sales, Customer Satisfaction, and Growth.

"IMPACT OF CUSTOMER SATISFACTION ON SALES LEVEL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b224-b232, May-2023, Available :http://www.jetir.org/papers/JETIR2305128.pdf

"IMPACT OF CUSTOMER SATISFACTION ON SALES LEVEL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb224-b232, May-2023, Available at : http://www.jetir.org/papers/JETIR2305128.pdf