• Sakshi Srivastava

An organization's culture is the shared understanding of its values and norms, as well as the consequences of violating those norms for individual employees and the company as a whole. This paper aims to explore the relationship between company culture and employee output. It was hypothesised that workers would not significantly differ in their assessments of the role that cultural factors play in determining organisational outcomes. The study's goal is to boost employee morale and output by establishing a theory of organisational culture as a causal factor. Two hundred and twenty-nine workers from various manufacturing, trading, and service organisations in the Dehradun District of Uttrakhand state were surveyed. That different workers put very different weights on the influence of various cultural factors on organisational outcomes was supported by the data. Building the right kind of company culture is crucial if you want to increase output and, by extension, your company's success. It's important to keep in mind the importance of organisational performance, employee output, and company culture.

"IMPACT OF ORGANIZATION’S CULTURE ON EMPLOYEE MOTIVATION IN DABUR INDIA LIMITED", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b291-b296, May-2023, Available :http://www.jetir.org/papers/JETIR2305137.pdf

"IMPACT OF ORGANIZATION’S CULTURE ON EMPLOYEE MOTIVATION IN DABUR INDIA LIMITED", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb291-b296, May-2023, Available at : http://www.jetir.org/papers/JETIR2305137.pdf