• Deepankar Sonkar

This dissertation report has been written as part of the MBA programme requirements at Galgotias University for the academic year 2021-2023. The primary purpose of this research is to compare and contrast two popular online market places, Amazon and Flipkart, from the perspective of their customers. E-commerce website design, price, delivery alternatives, perceived utility, simplicity of use, trust, and privacy are just few of the issues that this research hopes to shed light on. The research is to examine the similarities and differences between Amazon and Flipkart, two of the largest online retailers in the world. My supervisor, Ms. Pooja Singh, has been really helpful and supportive, and I appreciate all of her hard work. I am thankful that I was able to get as much knowledge as possible by working with her. Kareena, a classmate of mine, came with me and helped me with data collection, so I owe her a debt of gratitude as well. Finally, I'd want to express my gratitude to everyone who has shown support throughout my life.

"A STUDY ON CONSUMER ANALYSIS OF ECOMMERCE WEBSITES WITH SPECIAL REFERENCE TO: AMAZON AND FLIPKART", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b316-b320, May-2023, Available :http://www.jetir.org/papers/JETIR2305141.pdf

"A STUDY ON CONSUMER ANALYSIS OF ECOMMERCE WEBSITES WITH SPECIAL REFERENCE TO: AMAZON AND FLIPKART", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb316-b320, May-2023, Available at : http://www.jetir.org/papers/JETIR2305141.pdf