• Akash Kumar

In the realm of communal dwellings, I was assigned a really offbeat topic. I assisted in the marketing of a special form of bank savings account in addition to working on the project itself. I tried to sell this product several times but was unsuccessful despite its high quality and the ICICI Bank's great reputation. The product itself or the way it was marketed and sold seemed suspect to me. To get to the bottom of the matter, I investigated the housing societies' banking practises and investment preferences. In my thesis, I analyse the financial needs and spending habits of housing cooperatives. The problems and their remedies in the banking industry are discussed in detail. This research method does not have the resources to conduct a study with a large sample size. This led to 50 organisations being selected to have their appropriate officials respond to the survey. The questionnaire was completed by the president, secretary, treasurer, and/or manager of each housing society. Clearly, it was a demanding assignment, but the results yielded a plethora of data. And such numbers are invaluable for gauging the scope of social problems.

"THE INVESTMENT PATTERN AND BANKING NEEDS OF THE HOUSING SOCIETIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b357-b362, May-2023, Available :http://www.jetir.org/papers/JETIR2305145.pdf

"THE INVESTMENT PATTERN AND BANKING NEEDS OF THE HOUSING SOCIETIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb357-b362, May-2023, Available at : http://www.jetir.org/papers/JETIR2305145.pdf