• Ms.P.Selvi
• K.Kishore

Sports shoes are designed for sports and other physical activities such as jogging, Cycling and sports activities, etc. But nowadays they are also used as casual wear .Due to the situation, the production of sports shoes is very concentrated, and different companies Enter the market with their own brands of sports shoes in close competition. Awareness of the Health benefits of exercise among young, health-conscious adults and even school children is growing every day. So this makes them choose the best sports shoes. Based on these facts, Companies enter the sports shoes market with their own brands and Factors such as price, style, product quality, durability, selection, and they attract consumers with Advertisements. That is why consumers choose a particular brand. Nike, Adidas, Reebok and Puma are among the top 10 sports shoes in India. This study shows that the majority of customers Were satisfied with certain brands of sports shoes on selected factors, and Consumer behavior towards sports shoes is also good

Sports shoes, consumer behaviour towards sports shoes

"A STUDY ON CONSUMER PREFERENCE TOWARDS DIFFERENT BRANDED SPORTS SHOES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b479-b483, May-2023, Available :http://www.jetir.org/papers/JETIR2305164.pdf

"A STUDY ON CONSUMER PREFERENCE TOWARDS DIFFERENT BRANDED SPORTS SHOES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb479-b483, May-2023, Available at : http://www.jetir.org/papers/JETIR2305164.pdf