• Divyanshi Pandey

The American multinational conglomerate Johnson & Johnson has been around since 1886, and it is well recognised for the medical supplies, medicines, and consumer goods that it manufactures and distributes. It is the 37th biggest and most lucrative company in America, according to Fortune's 2018 Fortune 500 list. J&J is often considered to be among the world's most illustrious corporations. Johnson & Johnson's administrative offices are in New Brunswick, New Jersey, and the city of Skillman is where the firm's client base is being established. The company's products are exported to over 175 countries, and its affiliate network numbers over 250 firms. In 2015, Johnson & Johnson had revenues of $70.1 billion. Johnson & Johnson owns the trademarks for a wide variety of medical and first aid products. The corporation is well-known for producing such household staples as Band-Aid Brand bandages, Tylenol pain medicines, Johnson's Baby products, Neutrogena skin and cosmetic products, Clean & Clear face wash and Acuvue contact lenses. The more than 250 firms that make up "the Johnson & Johnson family of corporations" are all managed by the same parent company, Johnson & Johnson. The business has a presence in the consumer healthcare goods, medical technology, and pharmaceuticals industries. The baby products manufactured by Johnson & Johnson's parent firm are the primary focus of our investigation. Baby cosmetics from Johnson & Johnson are known as Johnson's Baby. Skin care items made by Johnson & Johnson. In 1893, Johnson & Johnson released their baby powder to the public. Products including baby powder, shampoo, body lotion, massage oil, shower gel, and baby wipes are on offer. Beginning in the 1980s, the brand's name became synonymous with "particularly pure and protected" newborn items. We'll get an overview of each of Johnson & Johnson's business units. Because of this, we're more inclined to experiment with the company's various products and services. engages in as a hobby or pastime. If we're successful, we can utilise this lens to reposition Johnson's Baby inside our growing portfolio of natural products. We won't let the company's age slow us down for too long. We will examine the company's purpose, vision, and long-term objectives in detail. Research suggests that

"BUSINESS ANALYTICS ON LAUNCHING A NEW PRODUCT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b534-b539, May-2023, Available :http://www.jetir.org/papers/JETIR2305172.pdf

"BUSINESS ANALYTICS ON LAUNCHING A NEW PRODUCT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb534-b539, May-2023, Available at : http://www.jetir.org/papers/JETIR2305172.pdf