• RISHIKESH

To put it another way, insurance is "a contract between two parties whereby one party, called insurer, undertakes to pay another party, called insured, a fixed amount of money upon the happening of a certain event," with the premiums being the monetary compensation for this promise. It's not easy to think about your family and friends when you're gone. Daily, your loved ones rely on you to provide their most fundamental need, such as food, clothes, shelter, transportation, and instruction. You and your spouse have plans and goals for your family's future, such as buying a bigger home, establishing a business, putting your children through college, retiring early, etc.

"A STUDY OF CHANNEL MANAGEMENT OF ICICI PRUDENTIAL LIFE INSURANCE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b554-b562, May-2023, Available :http://www.jetir.org/papers/JETIR2305174.pdf

"A STUDY OF CHANNEL MANAGEMENT OF ICICI PRUDENTIAL LIFE INSURANCE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb554-b562, May-2023, Available at : http://www.jetir.org/papers/JETIR2305174.pdf